Promote Your Website
Now that you have invested in your brand new website – what happens next?
Now you will want to attract loads of new, qualified traffic or another way of putting this is you want hordes of visitors coming to your new site to see what you have to offer. After all, that’s how you will make more sales and increase your customer base, right?
Writing content that engages and makes people want to come back to your site. Offering free, original content on your site helps to bring new visitors and will also set you apart from your competition. Our writers at IMS don’t just throw up some regurgitated content, they look at your target market, speak TO them, engage them and encourage them to return or to share your content so that it will gain more exposure. In addition, writing for other high traffic blogs in your specific niche, is a very powerful means of generating traffic. Simply include a link to your website in your bio at the end of your guest post, this will draw in new visitors from a source that may be seeing more traffic than your current website.
SEO is the means by which you increase your website’s visibility in the search engine’s organic results by optimizing your pages with specific keyword phrases that people are likely to search for when looking for what you have to offer. Consider this: when you search for something in Google, do you normally go beyond the first couple pages of results? My guess is that you do not, and neither will your potential customers.
Some popular ways of improving your organic search results are through editing existing content, ensuring that your website is utilising best white-hat SEO practices and increasing the number of backlinks or inbound links (these are the links your website receives from other webpages — which is an indicator of the popularity or importance of your website).
SEO can be a time-consuming process in the beginning, but it is a key step in getting you more traffic and grabbing your top spot in the search engines for your main keyword phrases. If your website isn’t already optimised for the search engines, it can take several months to see significant results using SEO.
Use Pay Per Click advertising to drive traffic to your website from the search engines like Google is an effective means of getting more visitors, however there is a price tag attached, especially if you do not know what you are doing. This is how it works: you pay a fixed price for every click your ad gets in the search engine, and the goal of the click is to convert the user so as to see a return on your investment. With Google AdWords, there is no spending requirement, meaning you can set a budget of as low as five dollars a day or a maximum budget of ten cents per click. The main focus here is conversion so that you get the best ROI possible. Here at IMS we have a strategic partnership with certified Google Adwords Experts to ensure that you get the best “bang for your buck” in Google and that your ads show up right in front of your target audience.
Retargeting ads are really effective since these ads ensure that someone who may have visited your site before, will continue to see your ad pop up when they are browsing online. How this works is by placing a tracking cookie on your visitor’s computers. Using this type of advertising allows you to reach visitors who leave your site without buying — which can be about 98 percent of all your traffic. This makes retargeting a brilliant strategy in getting those visitors to return and take the desired action.
Creating videos and uploading them to YouTube helps to get your content found on YouTube itself. After this, Google will index your content, and it also enables others to embed your video on their sites and to share them on social media sites. It is important that you focus on a call to action on your videos and in the descriptions that tell your viewers exactly what to do, ie visit your site, by including a link and telling them why they should do it (Example: free content, contest, and more).
Facebook with over a billion users, and the fact that eMarketer projected that average time spent per day with all major media among U.S. adults rose by 21 minutes in 2014 compared with 2013, to 12 hours and 28 minutes, with time spent on digital devices accounting for five hours and 46 minutes, means that we can not ignore the power of Facebook and the paid ads in Facebook are highly targetable and effective! In addition, according to a study from Nielsen, people are 68 percent more likely to remember seeing an ad with social context than without. You can set a daily budget, pay by the click, or pay when people view your ad. Like Google AdWords, you benefit from Facebook’s traffic and bring some of those visitors to your website.
Email marketing can be a great tool because most people need to see your ad/website several times before they buy. Email is still one of the strongest ways to engage potential and exisiting customers. Offer people an enticing reason to subscribe (contests, amazing content, free information of value, etc.) and then be sure to continue to send out valuable content so they won’t unsubscribe. Encourage them to come back to your website regularly by showing them what they’ve missed since the last time they visited — this could be a new product, blog/news posts, special offers, videos, and more.
Social media when done correctly, helps you to engage with your potential customers which encourages them to buy. This pulls on the “know like trust” premise and we have come full circle, no one just pulls out a credit card anymore if they have not engaged someone who has bought from your site, or a live chat representative on your site, or that they just plain trust you because they have a “relationship” with you or your brand on social media! Again, you need to offer compelling reasons to “like” your Facebook page or follow you on Twitter, always remembering to share content that encourages them to visit your blog or interact with your brand regularly. Social media is a sweet tool for word of mouth marketing and often you can get ideas on how best to improve your offers when you see what your target audience does and does not respond to.
These are just some of the many ways that you can seek to generate more interest online for your business and your brand. Our marketing team at IMS are here to answer any questions you might have and to guide you as to what might be the best areas for you to focus on initially and in the long term.
Contact us today for more information on our Adwords and Remarketing Campaign Management, Content Management and Social Media Management services.