Why content marketing is good for you

According to Wikipedia:

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

Why content marketing is good for YOU:

Content marketing is just like breakfast, it’s just good for you. Of course, you can survive without it, just not in optimal conditions.

In a world with so much information to go around, what would the best way to make yours reach its target audience? Making it of interest to the target audience, because as that audience, in the modern era you feel compelled to only read what is of interest to you, not everything that is coming your way. Both time and your patience wouldn’t allow it. Content marketing is basically packing the information you want to send away in an attractive package. Not for everybody, but for your target audience.

Making it catchy is  important, but here is the actual type of posts in which you can integrate the principles of content marketing:

  • Videos: the world is your oyster. You can edit them, add effects, be a character.
  • Blog posts: blog posts are great, because you get to share your knowledge and explain your train of thought step by step. It’s great for passing the information over to an audience that is not in a rush.
  • Info-graphics: the easiest and most rapid way to “consume” the information is though an info graphic.
  • Apps:  you will get attention from the people that are interested, not from anyone and everyone.
  • Different types of presentations.

Of course, the perfect combination can be picked by someone who knows the way each channel works and knows how to get optimal results by finding the perfect mix for you. We are the team to help. Give us a an e-mail: melanie@internetmarketingsynergies.com.

marketing plan

Why you need a marketing plan

If you’re a businessperson, whether your venture is a small or a big one, you must have a marketing plan. One of the components of any successful company is a good marketing activity, because it completes every other compartment of your business.

Marketing is the way in which you express yourself.

Therefore, everything you do to express your views, your brand’s “belief” is marketing. Regardless of your choice: specialized firm or in-house department, you need a good marketing plan.

Campaigns and posts that are made on the spot in light of current events are great and show flexibility and wit, but those cannot be all your marketing efforts. Planning your campaigns and your activity on the long-run helps a lot. Here’s how:

You are more aware of the costs that your marketing activity generates, therefore you can easily include it in your monthly budget.

The most popular excuse for businesses to not do anything marketing related is the fact that they don’t have the money for it. You will find out that planning it beforehand makes it easier for you to include the costs in your quarter/monthly budgets.

You have time to analyse what you’re going to “say” and you will be able to catch mistakes in time, before they are made.

Do you know those ads that come out wrong? Those texts that use one wrong word and completely change the meaning of the entire text?
If you plan your client-oriented communication, you know exactly what you’ll say, and you’ll be able to spot any possible errors or flaws. Therefore, you can correct them.

You see the bigger picture.

Your business’s path should be an ascending arrow. When you are doing the work in a day-by-day manner, you only know the immediate future and the small picture. Try planning it out a little and the bigger picture will become available to you.

You can even save some money when you’re not doing everything as an emergency.

Let’s say you’re a mattress store and you are having a huge pillow sale. You can either print your flyers the day before, at a bigger cost or a week before, stress-free, without the emergency costs.

You can define and adjust your goals.

Of course, your main goal is most probably to be profitable.
But, what customers do you want to attract? What vision do you want to project?
Make a plan, stick to it and draw conclusions from time to time. If it doesn’t work, change it. If it does, plan some more of the strategy that was successful. You can’t say you found a successful strategy if you didn’t even have a strategy at all.

If this sounds odd and complicated, give us a call: tel:+16139199291 or choose another way to contact us.
We’ll help you, every step of the way.